United Kingdom’s fashion world plays a significant role in the country’s booming economy. In 2017, the industry was valued at more or less 30 billion pounds. Increased awareness and growing population are also among the biggest reasons for the increase in demand for couture made in the UK. Over the past years, the British style world has dramatically transformed and grown, and today, the country is home to some world-renowned fashion brands like Naya clothing.

What makes the Naya clothing stand apart?

Known for being innovative, creative, and unique, it has so much to offer to the fashion industry. The designers take pride in creating products that set is considered a trendsetter. Not only that, there are different varieties of items that they can offer – from casual wear, high-end brands to affordable ones, there is something for everyone.

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Consumers have the liberty to choose from their array depending on their individual preferences and styles. The brand is known for its unique twists from highly creative and innovative to classic styles. With the brand’s continuous growth, as well as recruiting the most talented and the best staff the industry has to offer, consumers have grown to expect the best and the highest quality of work. As a matter of fact, people working for the company are known to possess ingenuity, strong business acumen, and high standards, which is required in the UK’s competitive fashion industry.

Fashion trends

Specialized demand like environmentally friendly or ethical clothing is pretty in demand in the United Kingdom. Ecologically friendly and ethical couture refers to clothes produced using the least amount of damage and the highest amount of benefits to a lot of people or the planet. Most British retailers also make available unisex or gender-neutral clothes to their local consumers as a trend typical to most European markets.

The gateway to the United Kingdom retail

Some of the UK’s most significant fashion events show various brands and products, from low to mid to high-end products. It’s an ideal demonstration of the latest clothing innovations in the International style scene, especially effective as a stepping stone for new brands like Naya to enter the country’s fashion industry.

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Economic opportunities

With the industry starting to recover because of the pandemic and events promoting clothing lines continuously growing, experts predict a dramatic increase in employment opportunities and brand success, not just for startup businesses but also for reputable brands like Naya couture.

The UK’s fashion world provided more or less 800,000 jobs. With its steady growth, economic opportunities present themselves in every area of the industry. An increase in demand for quality products induces a lot of demand for creative and skilled workers who can provide unique and fresh ideas for different fashionable clothing types.

Scope

Younger shoppers have a higher purchase frequency, with close to 60% of 16 to 24-year-olds buying clothes at least once a month. It boosted by fast fashion trends, as well as the consumer’s desire to get new clothes. In comparison, just close to 15% of 65 years old individuals buy clothes at least once a month. While M&S remains the top dog of the industry, brands like Naya clothing is starting to take the UK market by storm.

Reasons to buy

Using the forecasts, knowing which subsector is the fastest performing to make sure more investment and focus on the winning product areas is what makes Naya successful in capturing the UK market. They understand the shopper’s purchasing preferences and habits, as well as what influences their selection to drive spending power.

Not only that, but they also obtain the strengths and weaknesses of their brand to make sure they know how to adjust to the trend. The company is starting to expand to the European market and eventually capture the world’s style capital – Paris. As we all know, the fashion industry is still recovering when it comes to sales because of the pandemic. A stable brand makes this company adapt to the situation and become one of the leading couture brands today.